Belkin launches SureFind trackers compatible with Apple Find My and Google Find Hub

Belkin, long known for accessories that let users attach Apple’s AirTags to everyday items, has entered the tracker market with its own SureFind line. The new devices work with both Apple’s Find My network and Google’s Find Hub platform, offering cross‑compatible location services for iOS and Android users. Unlike Apple’s AirTags and Google’s recently announced Pixel Tag, Belkin’s trackers require no additional cases, clips or mounting hardware; each model includes an integrated lanyard or key‑ring, allowing users to attach the device directly to keys, bags, cables or other belongings.

The entry‑level SureFind Spot is priced at $14.99 and comes tethered to a metal key ring for simple key‑chain use. Higher‑end options, such as the SureFind Loop Cable Tag, feature a removable USB‑C charging cable and other form‑factors designed for specific items, all while maintaining the same dual‑network compatibility. By bundling attachment hardware into the product design, Belkin aims to differentiate its trackers in a crowded market and provide a ready‑to‑use solution for consumers across both major mobile ecosystems.