Apple Watch Series 12 and Ultra 4 Set to Launch September 18

Apple concluded its “Surprise and Shine” event today with the unveiling of the Apple Watch Series 12 and the Ultra 4, both slated for release on September 18. Pre‑orders began immediately, allowing customers to secure the new models ahead of the launch window. The Series 12 is available in an aluminum case starting at $399 in space gray, black, light gold, and dark bronze, while a titanium version priced at $699 and a ceramic edition at $899 bring premium options to the lineup.

Apple highlighted several key upgrades for the Series 12, including up to 24 hours of “everyday” battery life and a 10‑hour endurance during outdoor workouts. The new watch also supports faster charging, enabling users to reach a substantial battery level in a shorter time. While the Ultra 4’s specifications were not detailed in the announcement, it shares the same release date and preorder availability as its Series counterpart, positioning both models as the latest additions to Apple’s smartwatch portfolio.

With the release date set for September 18 and pre‑orders already open, consumers can now choose between the various finishes and materials of the Series 12 or opt for the Ultra 4, depending on their preferences for performance and style. The new watches promise extended battery life and improved charging speeds, continuing Apple’s focus on enhancing the everyday usability of its wearable devices.