Apple TV subscription price rises to $14.99 per month

Apple has announced a price increase for its streaming service, raising the monthly subscription fee from $12.99 to $14.99. The change, effective immediately, will affect all existing and new subscribers across the United States. The adjustment brings Apple TV+ in line with other premium streaming platforms that charge similar rates for ad‑free content.

The company cited rising content production costs and a continued investment in exclusive programming as reasons for the hike. Apple TV+ has added several high‑profile series and films in recent months, and the updated pricing is intended to support further expansion of its original‑content slate. Subscribers can update their billing information through the Apple ID settings or the Apple TV app.

Industry analysts note that the increase is modest compared to competitors, and Apple has indicated that it will maintain its focus on delivering a curated library of original titles. The price change is expected to generate additional revenue for the company while it continues to compete in the crowded streaming market.