Apple’s upcoming iPhone launch expected to feature higher prices due to rising memory costs

Apple is expected to unveil its next‑generation iPhone lineup this week, and analysts predict the new models will carry higher price tags than previous releases. The increase is attributed to a sharp rise in memory component costs, a trend industry observers have dubbed “chipflation” or “RAMageddon.” The surge in pricing reflects a broader supply‑chain challenge, as the once‑steady decline in memory prices that enabled more powerful consumer electronics at modest cost has reversed.

Data from AlphaSense shows the terms “memory prices” and “memory shortage” appeared in 473 corporate transcripts during the last quarter, underscoring the widespread impact of the shortage across the sector. With memory costs continuing to climb and no clear resolution in sight, manufacturers such as Apple are likely to pass a portion of these expenses onto consumers, signaling a new pricing landscape for flagship smartphones.