Apple Launches $129 AirPods 5 with Improved Noise Cancellation

Apple has announced that its latest AirPods 5, equipped with active noise‑cancellation (ANC), will retail for $179, a full $20 lower than the $199 price of the AirPods 4. The new model retains the familiar “seamless” design but adds a dedicated ANC mode and a new “Transparency” setting, allowing users to hear ambient sound when desired. Battery life remains comparable to the previous generation, with up to 6 hours of listening time on a single charge and a total of 30 hours with the charging case.

The price reduction comes as part of Apple’s broader strategy to make its wireless earbuds more accessible amid growing competition from brands such as Sony and Samsung. Early reviews note that the ANC performance is on par with the AirPods 4, though some reviewers highlight a slightly warmer sound signature. The AirPods 5 are slated for release in early October, with pre‑orders beginning next week.

Industry analysts suggest that the lower price point could boost sales volume and help Apple maintain its market leadership in the premium earbud segment. With the new ANC feature now available at a more affordable price, consumers who previously opted for third‑party alternatives may reconsider the Apple ecosystem, potentially strengthening brand loyalty and driving ancillary revenue from accessories and services.