Apple Announces iPhone 18 Lineup and First Foldable at September 9 Event

Apple will stage its “Surprise and Shine” launch on September 9 at 1 p.m. ET (10 a.m. PT), where it is expected to unveil the first iPhone 18 models, including Apple’s inaugural foldable device, the rumored “iPhone Duo.” The event will also mark the first public appearance of John Ternus as Apple’s CEO, following his succession of Tim Cook on September 1. Ternus, who had led Apple’s hardware engineering, highlighted the upcoming hardware lineup in his first staff memo as chief executive.

In addition to the new iPhones, the September 9 gathering may feature updates to the Apple Watch, AirPods, and possibly an Apple TV refresh or new smart‑home hardware. The announcement of a foldable iPhone is widely seen as a pivotal moment for Apple, signaling a new era of product innovation under Ternus’s leadership. Industry analysts and consumers alike will be watching closely to gauge how the new CEO’s vision translates into tangible releases.

The event is poised to set the tone for Apple’s next chapter, with the company’s first major product reveal under Ternus’s stewardship. Updates and live coverage will be available through Apple’s official channels and independent tech outlets, providing real‑time insight into the company’s forthcoming offerings.