Apple Addresses iPhone Duo Copycats at Launch

Apple unveiled its new iPhone Duo at a launch event where CEO John Ternus was seen holding the device. The fold‑able handset, which resembles a passport in shape, is not the first of its kind announced this year, but the company’s leadership confirmed that it was not a copy of earlier designs.

During a joint interview with TechRadar’s Lance Ulanoff and Tom’s Guide’s Mark Spoonauer, head of marketing Greg “Joz” Joswiak explained that leaks had already revealed Apple was developing a foldable phone. He noted that while the aspect ratio was leaked, the overall design was not a direct copy of competitors. Both Apple and its rivals rely on the same global suppliers, making it difficult to keep product development entirely confidential.

The company’s announcement underscores Apple’s continued push into foldable technology, even as it navigates the challenges of secrecy in a highly interconnected supply chain. The iPhone Duo’s launch marks a significant step for the brand as it expands its smartphone lineup into new form factors.